End of the Year Appeals

If you are in the business of nonprofit, you know this time of year is the time of the "year end appeal."  Usually like time is given to the message in these year end appeals.  I'd like to challenge you to think beyond the usual, "we need your help," type of appeal.  


I suggest that this year your appeal letter focus on your vision for the upcoming year.  What do you hope to achieve? Perhaps this is the second or third year of your strategic plan which calls for expansion of your programs.  Talk about these future plans.  Show your donors how their gifts this "Holiday Season" will make a big difference next year for your constituents. 


Lastly, don't forget to thank your donors in your personalized year end appeal.  You can never say thank you too many times!  Happy Holidays! 

Olga